I’m so excited about a great campaign and tagline that Columbia Sportswear recently launched called as “Tested Tough.” It means that all of the brand’s employees and ambassadors have thoroughly tested every product in all types of weather conditions and endorse the product’s benefits. It also represents their passion for the brand’s Pacific Northwest heritage.

To celebrate this new campaign and new products, Columbia Sportswear hosted a media event at Cedar Lake. The brand’s lineup of Fall 2015 and Spring 2016 outwear is impressive and seeing it in person got me hooked on a few products! Models were wearing the apparel and accessories as well as showcasing the products’ technology. One of my favorite pieces is the Heatzone 2000 TurboDown Jacket in Purple. It’s probably one of the warmest puffy jackets that I’ve ever worn. It has OMNI-HEAT technology that removes cold spots and is water-resistant. My favorite piece is the Outdry Ex Diamond Shell in Black. This jacket is waterproof with ultra-breathability so you’re dry and comfortable regardless of what weather conditions occur. I’m impressed with how durable the jacket is and how it fends off water.

The Heatzone 2000 Turbodown Jacket is currently available and the Outdry Ex Diamond Shell will be available in Spring 2016. Be sure to check them out!

A close-up of the Heatzone 1000 TurboDown Jacket (Photo Credit: Columbia Sportswear)

                                                                        A close-up of the Outdry Ex Diamond Shell (Photo Credit: Columbia Sportswear)

Models at the launch event wearing Columbia Sportswear gear (Photo Credit: Jill Goldsberry)

A fun photo taken at the event (Photo Credit: Fox Tales)

Another fun photo taken at the event (Photo Credit: Fox Tales)