I was recently invited to the AXE White Label Collective & Esquire event at Pop14. Mia Moretti spun the beats at the event. John Legend along with Billy Reid and Nick Sullivan were the event’s hosts. They all mentioned how grateful they were to be partnering with a brand that gives up and coming menswear designers an amazing opportunity to launch their brands. AXE itself knows about innovation and standing out in the crowd as it creates fresh, great smelling products. The AXE White Label Collective is a mentorship program that gives aspiring designers the resources they need to take the next step in their careers. The five brands that were chosen for this year’s AXE White Label Collective are: Oberima Afriyie, Whipping Post, Atelier Savas, 1K, and EYSOM.
All of the brands are unique, embracing their craft and showcasing intriguing clothing and accessories. I love their attention to detail and how they use high-quality, luxurious materials. Oberima Afriyie designs menswear, Whipping Post designs bags and accessories, Atelier Savas designs bespoke leather jackets, 1K designs a hat line, and EYSOM designs active wear. Each designer behind these brands has such passion, positivity, and a forward-looking vision. I am certainly impressed and hope that they continue on with their paths to success!