SHOWFIELDS: A uniquely designed retail concept




SHOWFIELDS, a new store with a rotating curation of brands and experiences, invited me to check out its new style and design floor. The store carries popular wellness, home, and design-focused brands in a venue that acts as an art space, a community platform, and a retail environment. It’s an impressive space with brands such as Kala, Saint James, Daniel Wellington for Klarna, CREAGH, and MONOGRAM. Each brand has a customized pop-up space within SHOWFIELDS where consumers can truly interact with and experience its products. CEO & co-founder Tal Zvi Nathanel developed the retail concept with his business partners to provide an inspiring environment where brands can choose how they connect with consumers.

In addition to getting a look at the store’s newly designed floor, SHOWFIELDS hosted a fashion panel that discussed the future of fashion and design in the digital age. It also focused on the evolution of retail. The talk included:

  • Sarah Creagh, CEO and Creative Director of CREAGH
  • Rebecca Migirov, Founder and CEO of Kala
  • Amy Hufft, VP of Brand at Shopify
  • Babba (Canales) Rivera, Founder of BY BABBA
  • Moderated by Katie Hunt, Cofounder & Chief Revenue Officer of SHOWFIELDS

I really enjoyed the discussion and took away some valuable insights. The key one being that retail is not dead- people will always want to experience the brand and its products in person. Retail just has to continue to adapt to the everchanging shopping landscape and incorporate the relevant technology platforms. I love that SHOWFIELDS embraces new brands that are innovatively leading the way with technology and consumer understanding!

I have to share my favorite elements at SHOWFIELDS! There’s an artsy slide that takes you from the 3rd floor to the 1st floor. All of the artwork in the space is also incredible, with Kelly Dabbah’s exhibit as one of my favorites. Nuria has a superbly created room with its entire product line on display. I also love the rooms created by Saint James and Quip, which are so innovative and welcoming. If you haven’t been to SHOWFIELDS yet, what are you waiting for. This is one retail experience you’ll surely remember and rave about!

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