Courtesy of Dorot Foods

Last week, Dorot Gardens, an innovative leader in fresh-frozen, pre-portioned herbs and garlic, hosted a pre-holiday event at the Moxy Lower East Side. The event celebrated the brand’s new look and its Wilt Insurance program. The brand’s new packaging includes bolder flavor callouts and a different color package for each herb. Celebrity chef George Duran of TLC and Food Network fame, attended the celebration. He talked about how holiday meals can be transformed with easy-to-follow recipes that use Dorot Gardens products. His recipes include Herbed Latkes and Stuffed Cheesy Garlic Holiday Tree. Duran has partnered with the brand to highlight how holiday cooking is as easy as “Pop.Drop. Done.” This brand tagline is genius and speaks to the ease of effortless meals.

In addition, Dorot Gardens’ Wilt Insurance program is an innovative project that helps consumers say goodbye to their wilted herbs forever! Consumers can snap a photo of their sad, wilted herbs and trade them in for a coupon to swap them out for fresh-frozen Dorot Gardens products. The first 500 submissions will receive a coupon to exchange their limp herbs for vibrant, fresh-frozen flavors. You can visit wiltinsurance.com to submit your photos and claim your coupon!

You won’t regret using Dorot Gardens’ products! I love how vibrant the herb flavors are and that they’re so easy to use. At the event, small bites included Chicken Samosas and Beef Pizzas where I could definitely taste the delicious fresh herbs.

For social media updates, follow @DorotGardens. You’ll love the beautiful recipe imagery and the insightful cooking tips!