Exciting events during NYFW: Merging trends and pampering

As usual, NYFW offered some exciting events that combined beauty, fashion, and pampering. Here’s a round-up of some of them:


Redken x NYFW Styling Suite

Once again, the Redken x NYFW Styling Suite took place at the Cutler Salon in the Arlo SoHo.  It was an incredible oasis! The salon offered manicures by Essie and makeup touch-ups. It also offered dry styling looks using Redken products such as Triple Pure 32 Hairspray, One United Multi-Benefit Treatment, and Triple Dry 15 Dry Texture Finishing Spray. I got a gloss treatment along with beachy waves. I love how the products give my hair a soft, voluminous boost and how great they smell. Redken even put together a cozy setup with its products where guests could get the perfect shot. It was beyond memorable!


Tractenberg NYFW Studio

In addition, Tractenberg hosted a special fashion week event at its studio space. Featured brands included Jergens, YouCam, Eylure, PUR, Curél, TOCCA, AHAVA, Sugarwish, BareMinerals, Lavanila Labs, Solluna, and drybar. Guests got their blush color matched by BareMinerals, eyelash applications by Eylure, and hair styling by drybar. The event delivered the perfect oasis during NYFW!


WWD Style Dimension VIP Party

The WWD Style Dimension VIP Party offered a great interactive space where technology, fashion, and beauty mixed. It took place at WeWork Flatiron where multiple screens played Fashion Week content. The event offered makeup touch-ups by Glam Squad and styling by Warren Tricomi.  Guests enjoyed dancing to the latest pop hits spun by DJ Nicole Rose. They also enjoyed browsing through copies of the latest WWD issue. What a vibrant, appealing atmosphere!


OK! NYFW Party

OK! along with Star, Life & Style, and InTouch Weekly hosted a NYFW party at PH-D Rooftop. Event sponsors included SweetTarts, Nature’s Bounty Beauty, and L.A. Colors. Guests enjoyed a SweetTarts candy station and getting makeup touchups with L.A. Colors products. They also enjoyed dancing to beats by DJ Tom Macari and drinking Svedka Vodka specialty cocktails. Various RHONY members attended along with CoCo and Ice-T. It was definitely the place to be seen!


Shopbop Pop-Up Opening

Recently, Shopbop hosted an opening party for its Soho pop-up store. Notable attendees included Nina Agal, Rowan Blanchard, Ariel Charnas, Rebecca Minkoff. It was such a fun party that featured customization stations for jean jackets, sneakers, and phone cases. Guests could also get jewelry made by Zoe Chicco. There was a sumptuous dessert table in the center of the store that held the spotlight. All of the clothes and shoes in the store were fabulous. What a memorable opening night!


Zimmermann Store Opening

Lastly, Zimmermann celebrated the opening of its Upper East Side store location. Katie Holmes, Nicky Hilton, Athena Calderone, and Katie Lee were just some of the guests in attendance. Beautiful romantic and playful clothing was on display ranging from florals to lace to satin. Even the shoes had intricate and notable detailing. One of the other great features of the store is it outdoor courtyard. This store is truly a gem on the Upper East Side!

So many exciting events. Stay tuned for my next recaps!


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